Silos & Themes - SEO Site Structure

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  1. Use breadcrumbs. This helps with silo site architecture. And then your url’s should be the opposite of the breadcrumbs. Look at Amazon for ideal site structure.
  2. Title Tags - reverse order of the bread crumbs - so it would be individual page first, then category, then company name

Title & Breadcrumbs:conversion psychology book/psych books/books/amazon.com
URL: amazon.com/books/psychologybooks/conversion psychology book

URL:Amazon/books/type of books/another category/bookname - This is important for siloing your links

Themes at WebMasterWorld

From Bruce Clay Newsletter:

Building a Web Site Theme with Silos, Part 6: Site Maps
Building a Web Site Theme with Silos, Part 5: Keyword Rich Content
Building a Web Site Theme with Silos, Part 4B: Link Structure
Building a Web Site Theme with Silos, Part 4A: Link Structure
Building a Web Site Theme with Silos, Part 3: Folder/Directory Structure
Building a Web Site Theme with Silos, Part 2
Building a Web Site Theme with Silos, Part 1
Silos Revisited

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